Sales Training Courses - Sales Training Courses - Real Selling

About us

As a business, Real Selling has been established for 13 years but the knowledge, methods, courses and best practice tools have been developed by our team for over 25 years.

All of our trainers are commercially experienced sales professionals and, importantly, have all held senior sales roles in industry, working for some of the UK’s largest household names. So all of our courses, workshops and material use real life experiences and draw on our time at the cutting edge of the sales process, from the early days working the phones to managing large sales teams with aggressive targets.

Real Selling is purely about sales, and passing on our experiences to individuals and sales teams through regular open workshops or by working directly with sales teams in a consultative capacity.

We are committed to providing training which delivers real results and works in real situations, with this is mind we constantly develop our training to ensure it matches current economic conditions. We also teach a very realistic approach to our clients, helping them to be more successful but not kidding them into thinking that they honestly can close every single deal, every time.

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David Dicara

Described as “one of the most engaging trainers he has had the pleasure of working with” by our founder Paul Routley, David is an extremely accomplished trainer and coaching, he is able to draw on his extensive, 35 years of business experience within a variety of industries including technical sales & marketing and logistics management to business development and international strategy with an international organisation.

David specialises in challenging attitudes and understanding customer focus and how sales people should take a more customer centric approach to selling.

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