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20 sales books you should read during your sales career
Real Selling
The Real Selling Sales Training Sales Training Blog
Welcome to the real selling sales training blog, every month we will bring you a range of sales training articles, sales training tips and advice and way to improve your sales skills from our team of sales training experts
20 sales books you should read during your sales career
We are often asked by sales people if we can recommend a sales book to help them to increase their learning, over the next few weeks myself and Bo will be sharing our top 10 sales books that sales people should read (and keep reading) during their sales career, we have compiled a list of 20 of our favourite sales books we have read and books that have had an influence on our selling, the list is not ranked in any order of preference or popularity as we feel they have all been beneficial in their own way in our careers.
I'm going to start of the list with my first 5
The first book on the list is a classic that every sales person should read and that's
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# 1 How to win friends and influence people - Dale Carnegie |
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# 2 The Psychology of Selling - Brian Tracy |
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# 3 The Platinum Rule - Discover the Four Basics Business Personalities - Anthony Alessandra |
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# 4 Sales Bible - The Ultimate Sales Resource - Jeffrey Gitomer |
Written by Paul Routley FinstSMM
Paul Routley is an award winning trainer and one of the country’s leading authorities on modern sales techniques.
With over twenty years’ experience in sales and sales management, starting out in sales at the age of 17 and working his way up from trainee sales person to sales director, working for some of the world’s largest and most well-known companies along the way.
Paul has held a number of sales manager and sales director roles throughout his career and has a proven track record in creating and developing extremely successful and effective sales teams in every industry he has worked within.
As a trainer he brings a tremendous amount of experience and invaluable knowledge to all aspects of sales and selling within a variety of industries with a particular flair for telephone selling and a grown up approach to cold calling.
Paul’s training courses are always memorable and renowned for not just being educational and enlightening but also inspirational, motivational and entertaining.
During his career Paul has lived and worked in more than twelve European countries including: Germany, France, Sweden, Estonia, Italy, Switzerland, Holland, Belgium and Ireland
Paul is one of the UK’s leading sales trainers and also a fellow of the Institute of Sales and Marketing Management
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